Search Engine Optimization is incredibly important, but advice can range from helpful, to misleading, to potentially damaging to your overall ranking. Here are three very basic tips to help keep you on track.
Unless you’ve set up separate landing pages for marketing campaigns, your homepage is the very first thing people see when they visit your site.
Ever obsessed about whether or not your Call-To-Action buttons should be red or blue? Or whether your menu should have 6 navigational options or 7? It’s normal for those of us who care about our business to overthink these details. Obsessive compulsive proclivities aside, there is inherent value in thinking through this minutiae and how it relates to the overall user experience. If we’re running any sort of e-Commerce, the good news is that the end goal of such experimentation is abundantly clear – we want to see an increase in sales.
Yes. A robots.txt file. It’s your chance to take control and tell web bots (think webcrawlers) how to crawl the pages of your site. The problem is that webcrawlers, if left to their own spidery devices, may end up crawling EVERYTHING on your site.
This might sound potentially, at least on the surface, like a good thing. But it’s not…
