When people talk blindly about backlinks, most of us in the SEO field perk up our ears. If what follows is a diffident assertion that the individual or company in question simply needs to buy backlinks, you may catch a few eye rolls.
Because saying you need backlinks is like saying you need tools. The fact is there are as many types of backlinks as their are tools in a general contractor's toolbox. Each of them is used for something entirely different. Backlinks may all have the same general goal (to increase your organic traffic), but understanding how they go about doing it is paramount.
Just as you wouldn't use a saw to tighten a pipe, you wouldn't use media syndication for increasing traffic to your YouTube channel.
There are also multiple layers of SEO possible that few people consider. If you're trying to boost the traffic to your site, boosting traffic to videos on your YouTube channel that are embedded within your site can actually provide you with a nice bump in numbers.
Confused yet? It's more complicated than most people realize. The nuances are important.
Everything is contextual. Everything is related. Everything is possible. But understanding the landscape, as well as what different types of backlinks do, is paramount to the success of any SEO campaign.
We'll do our best here to define the different types of backlinks and their intended use. Please read through each carefully before making a purchase, as you may find you are able to complete the backlink creation all on your own! The best possible situation, from our perspective, is that you'll walk away from reading through these resources with a renewed confidence in your ability to create SEO campaigns.
If you're busy, or simply don't want to deal with the headache of SEO, we're here to help. But we sincerely hope you make an effort as it will make you a better digital marketer.