Search Engine Optimization is incredibly important, but advice can range from helpful, to misleading, to potentially damaging to your overall ranking. Here are three very basic tips to help keep you on track.

Unless you’ve set up separate landing pages for marketing campaigns, your homepage is the very first thing people see when they visit your site.

Yes. A robots.txt file. It’s your chance to take control and tell web bots (think webcrawlers) how to crawl the pages of your site. The problem is that webcrawlers, if left to their own spidery devices, may end up crawling EVERYTHING on your site.

This might sound potentially, at least on the surface, like a good thing. But it’s not…